BaskRate / Content & Ads for UK Trades
£700 of ad spend. £62,700 of quoted work. We do that for one roofer per area.
No shared leads and no bidding war for the same job. We shoot your content, run your ads and book the enquiries, so you're the only roofer showing up in your patch.
One roofer per postcode area. Ask if your patch is still open.
Free 20 minute call. 30 days' notice, no long-term lock-in. You keep the plan either way.
Most roofers aren't short on skill.
The job's done
Solid work, on time, no complaints.
Nobody sees it
No footage, no posts, no proof it happened.
No one new trusts you
The homeowners who don't know you yet still don't.
Leads go cold
The odd enquiry that lands sits in a text thread till someone remembers it.
That's not a leads problem. That's a system problem.
Here's what we actually do.
Content
We come to you. Full-day content shoots, drone footage, before-and-afters, the stuff that makes people stop scrolling and trust you before they've even called.
Ads
Then we turn that into ads and run them. Built for your patch, tested, adjusted, spend managed properly so it's not just burning money.
Exclusivity
One client per area. No shared leads, no bidding against another roofer for the same job. Your patch is yours.
CRM
Every lead tracked from first contact to booked job. Nothing sits in a text thread waiting on someone to remember it.
Automation
Every ad click costs money. So nothing gets left to chance after it. Leads get called within 60 seconds, day or night. Missed calls get an instant text back so you're never the one who didn't answer. Jobs finished get an automatic review request while it's still fresh. All of it running quietly in the background, protecting the spend you've already put in.
Real client. Real numbers.
One roofer, one ad account. £700 in spend turned into six quoted jobs worth £62,700, including a single £28,000 re-roof. That's the actual dashboard below, not a projection.
Straight from the client's live pipeline dashboard.
Hear it from the roofers themselves
Pete, on the shoot day
Pete — Horizon Flat Roofing (with Joe)
Pete, on working with us
Pete — Horizon Flat Roofing (with Harry)
Hear from Tom, Safe Guard Roofing
Tom — Safe Guard Roofing
Fair questions.
I've been burned by an agency before.
Fair, a lot of them sell you a burst of leads then vanish. We don't, we're actively running your ads, content and leads every single month, not a one-off drop and disappear. And there's no long-term lock-in either, so we've got to keep earning it.
What if the leads are junk?
That's what kills most roofers' ad campaigns. Every lead gets called within 60 seconds and qualified before it lands on your phone, so you're not chasing time-wasters between jobs.
Do I need to sign a long contract?
No 12-month lock-in, it's a rolling monthly retainer. There's a 30-day notice period to cancel, mainly because of the setup work that goes in before your ads even go live. Outside of that, no small print.
How's this different from Checkatrade or the other lead sites?
Those leads get shared with three or four other roofers all quoting the same job. Everything we bring you is exclusive to your patch. Nobody else on our books is chasing your lead.
I've already got someone doing our socials.
That's content. This is a full system: ads, qualification, follow-up, CRM, all wired together so nothing falls through the cracks. Most "someone doing our Facebook" setups are posting, not booking jobs.
This isn't for everyone.
If you're not planning to spend on ads, this won't work, the system needs fuel behind it.
If you're already maxed out with no spare capacity to take on more jobs, we'd just be costing you money you can't use.
And if you won't get in front of a camera at all, even briefly, we can't make the content that makes the ads work.
The call's worth it either way.
On the workshop call we map your patch, check your exclusivity and show you exactly where your leads are leaking. No pitch, no obligation, you walk away with a real plan whether you sign up or not.
If you go ahead, here's how it rolls out:
Workshop call
Patch mapped, plan built.
Content shoot
We come film your work.
Ads go live
Built for your patch, managed properly.
Leads land
Booked jobs, not just enquiries.
Hear it straight from us.
We turn up and shoot your content ourselves. Not stock footage, not templates. Then we run it properly, for one roofer per patch.
Your details stay with us. No spam, no sharing with other companies.